Mordechai Alvow is an editorial hairstylist who brilliantly
interprets fashion and trends into uniquely fresh and wearable hairstyles. He brings runway influence to the sidewalks, spiritual enlightenment to the salon and wisdom to cut and color. His work has been featured in Allure, Cosmopolitan, ELLE, InSTYLE, Ladies Home Journal, Marie Claire, New York Magazine, The New York Times and Vogue. His international runway experience includes Alexander McQueen, Anna Sui, Victor Belahis and Yohji Yamamoto, and his corporate assignments have included Pottery Barn, SKYY Vodka, The May Company and Victoria’s Secret.

YAROK, his new botanically based hair care collection, represents the convergence of his global perspective, his intuitive styling approach and his on-going quest for performance-driven products that are healthy for both clients and stylists. Using modified, traditional recipes of nutrient-rich base and essential oils, the YAROK Sensory Treatment for Hair and Scalp is the first truly personalized conditioning treatment available to salons.
Mordechai, who formerly owned the MOTY MOTY Salon at New York City’s Equinox Fitness Club, is represented by
Artists by Timothy Priano.
He was born and raised in Israel and currently divides his time between Miami’s South Beach and New York.