This isn't just another beauty blog. Here I plan to share with you some Food for Thought as well as practical tips for loving your hair. I'm surrounded by inspiring things and people everyday and constantly doing research on the best natural beauty ingredients. Here is where I get to tell you everything.
- Mordechai Alvow, Hair Stylist and Founder of Yarok

Seed to Serum > Review: Yarok Feed Your Volume Shampoo & Conditioner

I have had the worst luck finding a natural shampoo and conditioner that I want to spend the rest of my life with. They are drying, dulling, or (biggest disappointment of all) leave residue. And lather isn’t a deal breaker. Neither is scent. I promise, I’m not that hard to please (when it comes to my hair.) The search was exhausting and my husband was getting tired of inheriting 1/4 empty bottles of my rejects. And inevitably, I always strayed back to my chemical-laden love, Kerastase.

Then I read a glowing review of Yarok on No More Dirty Looks. I continued digging and found similar reviews on Spirit Beauty Lounge. I thought maybe, just maybe, this could be “the one.” So I took a chance on the 2 ounce travel size bottles. Two weeks later, guess who was splurging on the full size bottles? That’s right, this girl. The girl with soft, shiny, bouncy locks.

I have officially found my shampoo and conditioner soul mates. The shampoo has little scent and provides a light lather (just enough to appease that part of you that still thinks lather equals clean hair.) It also rinses clean! (You do not understand how important that is to me – like coffee in the morning important.) And the conditioner provides just the right amount of moisture. Not so much that your hair feels heavy and oily, but not so little that your hair feels like straw. The perfect in-between. Now, I would be remiss if I didn’t bring up the issue of scent. Many people dislike the smell of the conditioner. It has a very (very) strong herbal scent that, honestly, does not bother me in the least. The scent is not long-lasting and you would really be doing yourself a disservice if you threw out the bottle for that reason alone.

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Eco-Chick’s Sustainable Spring Eco Fashion Party

Starre Vartan of Eco-Chick hosted a Sustainable Spring  Eco Fashion Show at Green Spaces, a sustainable workplace and venue in Tribeca.
Yarok Hair Team had the pleasure of creating easy, natural upstyles using Yarok’s green, sustainable styling products.
Everyone who participated at the event had a green edge. Kristen Arnett and Rebecca Casciano used non-toxic Eco-concious make-up and each model was involved in Eco-friendly efforts. 

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Earth Day 2013

For Earth Day 2013, we wanted to do something special and give back to our New York fan base.
Dressed in white, we took Yarok products to Union Square Market. Theadora and Alyona wore flowers in their hair while strolling past the fruits and vegetable in the market, giving away Yarok gifts.

allure: In Honor of Earth Day: The Best Green Beauty Products

Happy Earth Day, people! I know you may not be ready to chuck your favorite beauty standbys for their hemp-based equivalents, and I’m right there with you. But luckily, over the past few years it’s become much easier to find natural products that are effective, pretty, and smell just as good as your old favorites. To get some green beauty advice, I turned to the pros. Here’s what they like:
“I use Tarte Gifted Amazonian Clay Smart Mascara in the bamboo container. It’s all eco-friendly and biodegradeable, and I love what it does to lashes.” —makeup artist Tina Turnbow

“Acquarella has some killer nontoxic nail polish. I’m wearing Mahalo right now. And I love John Masters Organics. I use the Shine-On Leave In Hair Treatment and the Citrus and Neroli Detangler. John Masters has been doing naturals for 20 years.” —Brook Harvey-Taylor, creator and founder of Pacifica

“My favorite is Yarok Feed Your Volume Shampoo and Conditioner. They volumize and moisturize fine hair and leave it feeling clean and shiny. They’re made with 100 percent natural and organic ingredients, and three percent of profits are donated to the Pachamama Alliance for the protection of the indigenous people and the land of the Ecuadorian and Salvadoran rainforests. And Tata Harper skin care is pure green luxury. Many of the ingredients are sourced locally from Tata’s own Vermont farm, and the packaging is made entirely of post-consumer recycled and recyclable materials.” —Spirit Demerson, founder of Spirit Beauty Lounge

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NBC NEWS > TODAY.com: 15 all-natural beauty products for Earth Day

In celebration of Earth Day, let’s get back to basics with our beauty regimens.

One swallow does not a summer make, nor does a green label make something natural. Many beauty lines may start with a natural ingredient, but then expose that product to so many harmful processes that they’re just as bad as the chemical-based ones. What’s left is a marketplace with misleading labels hiding products with proven harmful chemicals.

“When I began finding unpronounceable synthetics in my favorite ‘green’ products, I decided to kick chemicals for good and dedicate myself to creating a botanical solution,” said Kayce White, founder and chief product maker of Haven, a collection of natural home-cleaning products.

This Earth Day, let’s follow her approach and engage in what White calls the “campsite rule”: Leave this beautiful planet better than we found it.

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F1RST TO KNOW: 10 Eco Friendly Beauty Products for Earth Day

In honor of Earth Day on Monday, we’ve put together our list of ten of our favorite eco-friendly beauty lines.

Today’s beauty world is abundant with cosmetic lines, and it seems like everywhere you turn there’s another product offering. Most over-the-counter beauty goods are filled with chemicals–parabens, fragrances, alcohol, and talc to name a few. If you’d like to try a few items with ingredient lists you do understand, here’s a few we’re coveting today.

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“I Dream Of” Gala

“I Dream Of” Gala Event at ABC Carpet was dreamy indeed…
The 4th Annual Art Production Fund Benefit honored Yoko Ono and Richard Pandiscio.
The event included a wish tree, for guests to write their wishes and hang them on the tree while they sipped Moët & Chandon champagne, listened to chill Indian music by DJ Donna D’Cruz, and photographer Bill Cunningham took photos… Every guests took home Yarok’s Feed Your Do.

Melania Trump: Skin Care Line Ad

The hair style for the advertising campaign of Melania Trump’s Skin care line, Caviar Complex C6 needed to look natural, modern and timeless.

I started by using the Yarok Feed Your roots to create volume as well as natural texture.
I continued with a melange of Yarok Feed Your Hold and Feed Your Shine to lock the moister in and give a hold throughout out the entire shoot…
a voila’ sexy organic full and bouncy hair!

Genesis Award Benefit Gala

Yarok was happy to donate Feed Your Hold Hairspray to The Genesis Awards Benefit Gala this past weekend.
The Genesis Award Benefit Gala helped to raise money for The Human Society of the United States. The event packed the house at the Beverly Hilton consisting of the media, entertainment industry, and animal protection communities.
The animal-loving celebrities who took Yarok home with them, included Ke$ha, Kaley Cuoco, Carrie Ann Inaba, Moby, Pauley Perrette, Michael Vartan, Jon Huertas, Charlotte Ross, and many more!
Guests learned about the work of The Humane Society of the United States, and the major media was honored for helping spread awareness of important animal welfare issues.

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FraU – April 2013