Stop… Shop… & TALK


We are so proud and excited to announce the opening of our beautiful new location in NYC. Visit us at Yarok SOHO to shop our products and book a 15-minute personal consultation with Yarok Founder & Celebrity Stylist Mordechai Alvow!


Your Hair Has Suffered Enough… Don’t let it Suffer Anymore!

Book a Personal Consultation



While the world has gone digital, we felt like something was missing… personal touch (socially distanced… of course). We decided, what better place to reconnect than NYC?  Receive personalized product recommendations and have all your hair questions answered at our beautiful storefront. Don’t worry… if you reside outside of New York, you can still speak with the hair magician himself! We are extending all of our consultations to zoom or video calls for those who cannot be seen in person.


To schedule a Yarok product consultation, email orders@yarokhair.com to reserve your appointment.



…stay tuned for an exciting NEW product coming soon to Yarok! Make sure you’re following us on Instagram for all the latest news and updates







Yarok is monitoring the news and staying updated with the changing circumstances in regards to the COVID-19 (Coronavirus). Due to staff shortages, we are approaching a two-week to one-month delivery time.  We know this is an inconvenience, and we thank you for your support and understanding. 

Please stay safe,

The Yarok Family