Feed
Your
Roots
Transform thin, limp, damaged or lifeless hair into a voluminous and healthy style by feeding it what it needs at the roots. natural ingredients that actually work!
Experience expert cut, color, and holistic hair + scalp care with Yarok founder Mordechai Alvow. Whether you're seeking a full transformation or a personalized wellness consultation, choose from a virtual appointment, or book in-person at our Hudson, NY studio or NYC location.
Every session is rooted in intention, guided by nature, and tailored just for you.
When I meet a client, I immediately assess their hair’s texture, wave, and feel. I also examine their scalp to determine the best treatment and products for both hair and scalp.
Although I am not consulting with you in person, by taking this quiz I can guide you in selecting the best products for exceptionally beautiful and healthy hair.
–Mordechai Alvow, Founder of Yarok
$18
Raise hair to new heights with this all-natural eco-luscious mousse for all hair types, and transform thin, limp, damaged or lifeless hair into a voluminous and healthy coiffe by feeding...
$16
Amp up hair volume with this luxurious, naturally foaming shampoo that is not only nourishing food for your head, but good for the earth as well. An aromatic blend of...
$65
Watch your dry curly or color-treated hair bounce back and shine like never before. Luxuriate and hydrate in the aromatic mélange of healing, nurturing, soothing botanicals of organic essential oils from...
$13
Transform hair and scalp with this anti-aging formula, and promote hair growth with this powerful blend of pure essential oils packed with vitamins, minerals and anti-oxidants that are responsibly harvested...
Powerful, natural and full of style
Each Yarok formula is a research-driven, powerful blend of organic and natural botanicals created to nourish, protect, and heal scalp, hair and body issues while providing optimum health and styling possibilities.
High quality ingredients
Every Yarok product incorporates the highest quality essential oils chosen for their aromatic qualities as well as their healing, nourishing and restorative properties and are guaranteed to work.
Fresh and long lasting
Everything is made from fresh ingredients, and our products have a substantial shelf life of one year (once open) to two years.
Yarok was launched in 2010 by renowned NYC stylist, and chief creator, Mordechai Alvow. He embarked on a mission to create effective, vegan, plant-based solutions for hair and skin needs over 15 years ago.
Yarok offers customers effective hair, scalp and skin products that preserve the beauty of our planet
Realizing there were no natural hair care products available that actually worked, Mordechai created new formulas in his kitchen. Infused with various organic essential oils and plant derivatives, his products are highly effective and safe for the planet. All Yarok products are 100% vegan and free of alcohol, parabens, sulfates, synthetics, gluten, and toxins.
Are you a licensed Pro Stylist? If so, join us today and become a Yarok Pro. When you're part of the Yarok fam you receive a 30% discount on products, tools and access to Mordechai’s top tips for beautiful hair and skin. We guarantee your clients will love the results. Become a distributor and increase your revenue! Happy clients + Happy You!
Save like a pro
Save 10% on your first order!
Flagship Store
20 S 7th St, Hudson, NY 12534Hours:
Monday 11:00am – 5:00pm
Tuesday 11:00am – 5:00pm
Wednesday 11:00am – 5:00pm
Thursday 11:00am – 5:00pm
Friday 11:00am – 5:00pm
Saturday Closed
Sunday Closed
© 2025 Yarok Plant-Based Beauty.
