The Business of Beauty Can be toxic

Turn over the bottle of any shampoo and the ingredient list will be filled with words you can't pronounce without a chemistry degree.  Enter any salon, from mass to premium, and the air and products are so toxic they aren't safe for clients or stylists.

the industry needs a makeover!

Founded by renowned stylist mordechai alvow

Yarok is making the greatest positive impact on hair and scalp health with the least negative impact on the world.  The brand has grown from a singular signature treatment (Feed Your Youth) and has blossomed into a portfolio of products, and really, a way of life.

The yarok promise today:

Yarok is about RELAXATion and renewal in the broadest terms

Products that nourish the scalp with vital nutrients while serenading the senses with uplifting, soothing or simply centering aroma from essential oils.  This promotes wellness from the inside out while improving and strengthening the hair quality.

More About The Founder

Meet Mordechai


Yarok is monitoring the news and staying updated with the changing circumstances in regards to the COVID-19 (Coronavirus). Due to staff shortages, we are approaching a two-week to one-month delivery time.  We know this is an inconvenience, and we thank you for your support and understanding. 

Please stay safe,

The Yarok Family