The Business of Beauty Can be toxic

Turn over the bottle of any shampoo and the ingredient list will be filled with words you can't pronounce without a chemistry degree.  Enter any salon, from mass to premium, and the air and products are so toxic they aren't safe for clients or stylists.

the industry needs a makeover!

Founded by renowned stylist mordechai alvow

Yarok is making the greatest positive impact on hair and scalp health with the least negative impact on the world.  The brand has grown from a singular signature treatment (Feed Your Youth) and has blossomed into a portfolio of products, and really, a way of life.

The yarok promise today:

Yarok is about RELAXATion and renewal in the broadest terms

Products that nourish the scalp with vital nutrients while serenading the senses with uplifting, soothing or simply centering aroma from essential oils.  This promotes wellness from the inside out while improving and strengthening the hair quality.

More About The Founder

Meet Mordechai

Our product Line

Feed Your Ends

Our signature product, feed your ends for healthier hair!

This unique product formulation provides maximum hydration, increased shine, and the ultimate smoothness when used as part of your hair care routine. For every stage of your hair journey and all hair types.

Feed Your Moisture

Watch your dry curly or color-treated hair bounce back and shine like never before. Luxuriate and hydrate in the aromatic mélange of healing, nurturing, soothing botanicals of organic essential oils Intensely moisturizing and restorative.

Not only is this product line 100% vegan and free of alcohol, paraben, sulfates, chemicals and gluten, but 3% of all profits go directly to benefiting Pachamama Alliance and protecting over 10 million acres of Amazon Rainforest.

Feed Your Volume

Our Feed your Volume products keep your hair light and healthy. They won't weigh your hair down, made from natural ingredients, 100% plant based and vegan.

We're just as passionate about your hair care as you are. Our promise: always vegan and free of alcohol, paraben, sulfates, chemicals and gluten.