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Mordechai Alvow

Mordechai Alvow

....Creator of YAROK Hair Care & Beauty Kitchen Salon

.....Certified Aromatherapist

....Green Beauty Guru

....Editorial & Celebrity Hairstylist

The YAROK brand is the convergence of Mordechai’s global perspective and commitment to preserve the planet, with his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients that are are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world.

Mordechai also travels the world sharing his perspective of beauty that is Food for the Head & Good for the Earth as an editorial and celebrity stylist interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities. His work has graced the pages of VOGUE, Allure, ELLE, In Style, Marie Claire, New York Magazine and the Sport’s Illustrated Swimsuit Issue. Mordechai’s celebrity clients include Melania Trump, Naomi Watts and Catherine Zeta Jones, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.

Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan’s Upper East Side. It was here the idea for YAROK, which means “green” in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US.

Mordechai was born in Jaffa, Israel and now resides in Hudson NY.

Portfolio
CREDITS

CREDITS

PHOTOGRAPHERS

Albert Giordan, Arnaldo Anaya Luca, Ben Shaul, Caroline Knopf, Catherine Zeta Jones, Daniela Federici, Elliston Lutz, Erez Sabag, George Kamper, Isabelle Garcia, Jeffrey Barone, Jill Greenberg, John Hubba, Josh Titus, Joy Magnano, Kit de Fever, Mateo Garcia, Michael Waring, Mollie McKool, Naomi Kaltman, Pamela Hanson,  Roxanne Lowitt, Sasha Eisenman, Caroline Knopf, Jordan Doner, Grace Huang, Alexo Wandael, Mike Ruiz, Dan Lecca

EDITORIAL

Allure, Cargo, Cosmopolitan, Elle, ESPN, FHM, Fitness, Glamour, House Beautiful, InStyle, Ladies Home Journal, LRM, Lucky, Marie Claire, New York Magazine, Ocean Drive, Self, Seventeen, Sports Illustrated Swimsuit Edition, The New York Times, The Source, Vanity Fair, Vogue, W, WWD, Zink, Health, OK! Magazine

ADVERTISING

Avon, Corbel, Hanes, Pottery Barn, SKYY Vodka, Sunglass Hut, The May Department Store Company, T-Mobile, Tommy Hilfiger, Victoria’s Secret, Wrigley’s Gum, Kohl’s

CELEBRITY

Alessandra Ambrosio, Brooke Hogan, Catherine Zeta-Jones, David Bisbol, Dwayne Wade, Elena Dementieva, Jamie Lynn-DiScala, Marisa Tomei, Melania Trump, Naomi Watts, Tamyra Gray, Fergie, Serena Williams, Venus Williams, Vanessa Minnillo, Taylor Hicks and Ivanka Trump.

RUNWAY

Alexander McQueen, Ana Sui, Carmen Marc Valvo, Esteban Cortezar, Gideon Oberson, Roberto Cavalli, Rosa Cha, Victor Bellaish, Yohji Yamamoto, Victorya Hong, Litke.