Mordechai also travels the world sharing his perspective of beauty that is Food for the Head & Good for the Earth as an editorial and celebrity stylist interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities. His work has graced the pages of VOGUE, Allure, ELLE, In Style, Marie Claire, New York Magazine and the Sport’s Illustrated Swimsuit Issue. Mordechai’s celebrity clients include Melania Trump, Naomi Watts and Catherine Zeta Jones, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.
Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan’s Upper East Side. It was here the idea for YAROK, which means “green” in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US.
Mordechai was born in Jaffa, Israel and now resides in Hudson NY.