NEW!
SHOP ROSEMARY WELLNESS
Our new line of rosemary products brings clarity, balances your skin and refreshes your scalp and space.
Experience expert cut, color, and holistic hair + scalp care with Yarok founder Mordechai Alvow. Whether you're seeking a full transformation or a personalized wellness consultation, choose from a virtual appointment, or book in-person at our Hudson, NY studio or NYC location.
Every session is rooted in intention, guided by nature, and tailored just for you.
When I meet a client, I immediately assess their hair’s texture, wave, and feel. I also examine their scalp to determine the best treatment and products for both hair and scalp.
Although I am not consulting with you in person, by taking this quiz I can guide you in selecting the best products for exceptionally beautiful and healthy hair.
–Mordechai Alvow, Founder of Yarok
Powerful, natural and full of style
Each Yarok formula is a research-driven, powerful blend of organic and natural botanicals created to nourish, protect, and heal scalp, hair and body issues while providing optimum health and styling possibilities.
High quality ingredients
Every Yarok product incorporates the highest quality essential oils chosen for their aromatic qualities as well as their healing, nourishing and restorative properties and are guaranteed to work.
Fresh and long lasting
Everything is made from fresh ingredients, and our products have a substantial shelf life of one year (once open) to two years.
Yarok was launched in 2010 by renowned NYC stylist, and chief creator, Mordechai Alvow. He embarked on a mission to create effective, vegan, plant-based solutions for hair and skin needs over 15 years ago.
Yarok offers customers effective hair, scalp and skin products that preserve the beauty of our planet
Realizing there were no natural hair care products available that actually worked, Mordechai created new formulas in his kitchen. Infused with various organic essential oils and plant derivatives, his products are highly effective and safe for the planet. All Yarok products are 100% vegan and free of alcohol, parabens, sulfates, synthetics, gluten, and toxins.