Located in the heart of New York City's Chelsea neighborhood, YAROK Beauty Kitchen is an intimate salon dedicated to the YAROK lifestyle of organic, sustainable beauty. Here, Mordechai Alvow, an essential oils chef of sorts, has built a creative and calming environment for his top notch haircuts, organic hair coloring and exclusive YAROK sensory hair and scalp treatments.

This is not a hectic salon with a revolving door of stylists or rushed appointments. At YAROK Beauty Kitchen you have front row access to the magic that comes from blending century old ingredients with modern technology. Watch Mordechai as he custom blends your hair color in glass beakers or as he tailors an aromatic, essential oils treatment just for your particular hair needs.

Forget being assaulted with noxious fumes, this three-chair salon was created as a sensorial antidote to chemically fueled salons. Remember that all of the products used during your visit have been tested for results but also kindness to your senses and the earth.

  • Info + Hours
  • Salon Services & Bookings
  • Policies


9:30am-6:00 pm monday-friday
closed saturday and sunday



39 west 19th street, suite 610
New York, NY  10011



Reserve directly online:

Click Here to Book! 




The salon is located on the sixth floor of an elevator building, located between Fifth & Sixth avenues.  Closest subway stops are Union Square (N,Q,R,4,5,6,L), 14th Street (F,M,PATH, L-Sixth Ave.), 18th Street (1,2), 23rd Street (N,Q,R,W,PATH).


Hair & Scalp Treatment

$50-$75, 30-45 min.

Exclusive to the YAROK Beauty Kitchen, The Bar offers 100% vegan and noutritious “meal” for your head & scalp using fresh ingredients that are customized and mixed on-site, personally for you.  Adding to the experience is a 10-minute cranial message, steam treatment and aromatherapy is a full sensory experience leaving you feeling beautiful, healthy and refreshed inside and out. 

Hair Consultation with Mordechai

$150 (towards products or services), 45 min.

Therapy for Your Head—Schedule a personal hair and scalp consultation with YAROK Founder and celebrity hair stylist, Mordechai Alvow.  Using his years of expertise, he will devise a service and/or product plan customized personally for you based on your lifestyle and needs.  A credit card will be taken upon booking, but the $150 can then be used towards product or services.


Haircut - Women

$75-$350, depending on stylist, 60 min.

Appointments begin with consultations based on daily styling rituals, current product use, in additon to hair pet peeves.  From there, recommendations for hair shape and style is made (inspiration pictures welcome).

Haircut - Men

$40 - $250, depending on stylist, 45 min.

Face shape, hair texture and lifestyle are taken into account to personalize each style.


$150 - $500, 60 min.

Yarok Beauty Kitchen introduces other wellness and beauty brands so that you can continue your journey on a healthier more balanced path. Only brands and services that think like we do, who take care of the planet, and use the purest ingredients earn the right to be considered Yarok-approved.



Single Process starts at $150

Highlights/Balayage starts at $250

Organic Color System hair color is safer and healthier than the traditionally toxic alternatives, without sacrificing results.  It is guaranteed to exceed your expectations and give you more lustrous hair without any brassiness, in additon to longer lasting results (4-8 weeks).  This product line is made wit certified organic ingredients and its at least 88.7% natural. There is no ammonia, parabens, formaldehyde, plastics, SLS, or thioglycolates. It is 100% vegan friendly & cruelty-free, no animal testing, no animal byproducts and made with environmentally, socially responsible and "fair trade” practices.


Blow Out Styling

$50 - $250, 30-45 min.

A good blowout should look uncontrived and work with your facial structure. Our blow out doesn't use sticky styling products so your hair has natural movement versus being pin-straight or limp. With proper maintenance a blowout can last at least three days.

Event Styling

$150 - $500, 90 min.

An "updo" can be very natural like a swept up messy chignon or slick and sophisticated for red carpet or weddings.

Wedding/Group or Multiple Bookings

Please contact the salon for further information.

At the Yarok Beauty Kitchen we promise an intimate and personal experience. During your appointment you are our sole focus - we don't double-book or rush through your services. At the time of booking your appointment, you will be asked for a credit card to hold your reservation. Don't worry about forgetting your appointment because we will always call two business days prior to remind you.



Please understand that when you forget or cancel your appointment without giving enough notice, we miss the opportunity to fill that appointment time.  Canceling less than 24 hours before your appointment will result in a charge equal to 50% of the reserved service amount.

Appointments made within the 24-hour period and need to cancel, the client then must cancel within 4 hours of appointment time or will result in a charge equal to 50% of the reserved service amount.

"NO SHOWS" will be charged 100% of the reserved service amount.


First time clients will be charged a $150 non-refundable deposit at the time of booking.  If appointments are canceled, the deposit can be used towards Yarok products and services.  Appointments can be rescheduled with no penalty as long as they are done so more than 24 hours prior to booking.


As a courtesy, we require a two-week cancellation notice. Cancellation not within the required time will result in a cancellation fee of 50% (fifty) of the total services.

The Organic Treatment Bar

A one-of-a-kind nourishing and sensory experience for your head, exclusive to the Yarok Beauty Kitchen. Pick from a list of nutritious made-to-order "meals," or choose fresh ingredients a la carte to detoxify, cleanse and heal your hair and scalp, leaving you feeling refreshed and beautiful, both inside and out.


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