YAROK BEAUTY KITCHEN
Located in the heart of New York City's Chelsea neighborhood, YAROK Beauty Kitchen is an intimate salon dedicated to the YAROK lifestyle of organic, sustainable beauty. Here, Mordechai Alvow, an essential oils chef of sorts, has built a creative and calming environment for his top notch haircuts, organic hair coloring and exclusive YAROK sensory hair and scalp treatments.
This is not a hectic salon with a revolving door of stylists or rushed appointments. At YAROK Beauty Kitchen you have front row access to the magic that comes from blending century old ingredients with modern technology. Watch Mordechai as he custom blends your hair color in glass beakers or as he tailors an aromatic, essential oils treatment just for your particular hair needs.
Forget being assaulted with noxious fumes, this three-chair salon was created as a sensorial antidote to chemically fueled salons. Remember that all of the products used during your visit have been tested for results but also kindness to your senses and the earth.
- Info + Hours
- Salon Services & Bookings
- Policies
Hours
9:30am-6:00 pm monday-fridayclosed saturday and sunday
Address
39 west 19th street, suite 610
New York, NY 10011
Appointments
Reserve directly online:
212.876.4293
Directions
The salon is located on the sixth floor of an elevator building, located between Fifth & Sixth avenues. Closest subway stops are Union Square (N,Q,R,4,5,6,L), 14th Street (F,M,PATH, L-Sixth Ave.), 18th Street (1,2), 23rd Street (N,Q,R,W,PATH).
THE ORGANIC TREATMENT BAR
Hair & Scalp Treatment
$50-$75, 30-45 min.
Exclusive to the YAROK Beauty Kitchen, The Bar offers 100% vegan and noutritious “meal” for your head & scalp using fresh ingredients that are customized and mixed on-site, personally for you. Adding to the experience is a 10-minute cranial message, steam treatment and aromatherapy is a full sensory experience leaving you feeling beautiful, healthy and refreshed inside and out.
Hair Consultation with Mordechai
$150 (towards products or services), 45 min.
Therapy for Your Head—Schedule a personal hair and scalp consultation with YAROK Founder and celebrity hair stylist, Mordechai Alvow. Using his years of expertise, he will devise a service and/or product plan customized personally for you based on your lifestyle and needs. A credit card will be taken upon booking, but the $150 can then be used towards product or services.
HAIRCUT
Haircut - Women
$75-$350, depending on stylist, 60 min.
Appointments begin with consultations based on daily styling rituals, current product use, in additon to hair pet peeves. From there, recommendations for hair shape and style is made (inspiration pictures welcome).
Haircut - Men
$40 - $250, depending on stylist, 45 min.
Face shape, hair texture and lifestyle are taken into account to personalize each style.
MAKEUP
$150 - $500, 60 min.
Yarok Beauty Kitchen introduces other wellness and beauty brands so that you can continue your journey on a healthier more balanced path. Only brands and services that think like we do, who take care of the planet, and use the purest ingredients earn the right to be considered Yarok-approved.
COLORING
using
Single Process starts at $150
Highlights/Balayage starts at $250
Organic Color System hair color is safer and healthier than the traditionally toxic alternatives, without sacrificing results. It is guaranteed to exceed your expectations and give you more lustrous hair without any brassiness, in additon to longer lasting results (4-8 weeks). This product line is made wit certified organic ingredients and its at least 88.7% natural. There is no ammonia, parabens, formaldehyde, plastics, SLS, or thioglycolates. It is 100% vegan friendly & cruelty-free, no animal testing, no animal byproducts and made with environmentally, socially responsible and "fair trade” practices.
STYLING
Blow Out Styling
$50 - $250, 30-45 min.
A good blowout should look uncontrived and work with your facial structure. Our blow out doesn't use sticky styling products so your hair has natural movement versus being pin-straight or limp. With proper maintenance a blowout can last at least three days.
Event Styling
$150 - $500, 90 min.
An "updo" can be very natural like a swept up messy chignon or slick and sophisticated for red carpet or weddings.
Wedding/Group or Multiple Bookings
Please contact the salon for further information.
At the Yarok Beauty Kitchen we promise an intimate and personal experience. During your appointment you are our sole focus - we don't double-book or rush through your services. At the time of booking your appointment, you will be asked for a credit card to hold your reservation. Don't worry about forgetting your appointment because we will always call two business days prior to remind you.
STRICT AND ENFORCED 24-HOUR CANCELLATION POLICY
Please understand that when you forget or cancel your appointment without giving enough notice, we miss the opportunity to fill that appointment time. Canceling less than 24 hours before your appointment will result in a charge equal to 50% of the reserved service amount.
Appointments made within the 24-hour period and need to cancel, the client then must cancel within 4 hours of appointment time or will result in a charge equal to 50% of the reserved service amount.
"NO SHOWS" will be charged 100% of the reserved service amount.
BOOKINGS WITH MORDECHAI
First time clients will be charged a $150 non-refundable deposit at the time of booking. If appointments are canceled, the deposit can be used towards Yarok products and services. Appointments can be rescheduled with no penalty as long as they are done so more than 24 hours prior to booking.
WEDDING/GROUP OR MULTIPLE BOOKINGS
As a courtesy, we require a two-week cancellation notice. Cancellation not within the required time will result in a cancellation fee of 50% (fifty) of the total services.
The Organic Treatment Bar
A one-of-a-kind nourishing and sensory experience for your head, exclusive to the Yarok Beauty Kitchen. Pick from a list of nutritious made-to-order "meals," or choose fresh ingredients a la carte to detoxify, cleanse and heal your hair and scalp, leaving you feeling refreshed and beautiful, both inside and out.
MEET THE TEAM...
MORDECHAI ALVOW
Founder & Creative Director
Mordechai is an experienced editorial and celebrity hair stylist, in addition to being a green lifestyle expert and founder of YAROK Hair Care. His approach interprets cutting-edge fashion and trends into uniquely fresh and wearable hairstyles, both customized for each client’s style and lifestyle. His celebrity clients have included Melania Trump, Naomi Watts and Catherine Zeta Jones. His editorial work has graced the pages of VOGUE, Allure, ELLE, In Style, Marie Claire, New York Magazine and the Sport’s Illustrated Swimsuit Issue, and the runways of Alexander McQueen, Anna Sui, and Yohji Yamamoto, among others. He brings this breadth of experience and influence to his salon clients through his technical mastery of cut and color.
ALYONA RYVKINA
Hair Stylist
Alyona has always had a passion for earthly beauty. She began her work with hair at 14 years old at her home in Odessa, Ukraine. When she moved to New York City, she assisted in the city's top salons, being trained by leading experts in the industry.
Her calmness and peaceful energy lends itself to attentive, thorough, and thus exceptional salon service. Moreover she is deeply concerned with the environment, and eager to educate others on sustainable practices, which is why she fits in so well at Yarok. Working at Yarok provides Alyona with a platform that combines her vision for aesthetics and a healthy, organic lifestyle.
Aside from her accomplishments in the organic beauty industry, Alyona also holds a B.B.A. in Entrepreneurship and Management from Baruch College. Much of her free time is spent volunteering, and she dreams of one day organizing an organic garden that will benefit her local community
REUT NARBONI
Hair Stylist/Colorist
Reut lives an all natural and organic lifestyle which makes Yarok a perfect fit. She has her background in Psychology, but working as a Hair Stylist is where she find herself more complete. She also loves spending time in the kitchen creating recipes.Reut is very detail oriented and it is for this reason her balyages come out exactly the way the clients wish for.
"Bringing out client’s personality & uniqueness and applying it to their hair is my mission, nothing makes me happier when I see their smiles.”
Mary Mazzaferro
Hair Assistant
Mary is from Brooklyn-NY, where she grew up helping her father with his business (pizzeria), she loves animals and nature. At home, she takes care of Gil (a rescue puppy), an organic herb garden and a fig tree, which was there before she was born.
Mary has chosen to follow her own dreams, she has always loved the beauty industry, joining Yarok's team she is motivated to become a great Hairstylist.
“We all can use beauty products with/out leaving a large carbon foot-print on the earth.’'
Ewa Perry
Makeup
Ewa is a NYC-based freelance makeup artist who has experience in beauty, fashion, TV, film and commercial. She was born and raised in Poland, where she went to art school and gained an understanding of colors and textures, which lead to the discovery of a love for makeup. Since then, she has been making a name for herself as a professional with a very diverse set of skills and experience working for brands such as MTV, Comedy Central, Oxygen, Adidas, Macy's, among others.
Kriti Sharma
Brand Associate
Before joining the Yarok team, Kriti was a law student, before realizing she wanted to develop a career of helping people more directly. She has proven to have a passion in this arena volunteering for the red cross and other non-profits, and positions with Habitat for Humanity and in the Environmental Club, while in school.
" I love being a part of Yarok because of the message we send out, promoting products that are not only good for us but the environment as well!"
Leandro Santos
Brand Associate
Leandro comes to us from Brazil, where he obtained his MBA in Marketing. With a background in physical education, he finds keeping a healthy lifestyle is very important.
Leandro is very experienced in the food industry but always had a keen interest in beauty. Working at Yarok is a fusion of the two things he is passionate about: a healthy lifestyle & the beauty industry.
“I can’t sell what I don’t buy! I’m happy to work with a company that I believe in and have a very similar purpose.”
Giving Back
YAROK donates 3% of its annual profits to The Pachamama Alliance, a globally flourishing non-profit dedicated to supporting the indigenous people of Ecuador and Peru to protect over 10 million acres of Amazonian Rainforest. So every time you purchase or use a Yarok product, you are joining a powerful alliance to make a difference for our world and for future generations.
