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The Team

Mordechai AlvowMordechai Alvow Founder & Creative Director

Mordechai Alvow is an editorial stylist and the founder of Yarok Haircare, a budding, botanically-based line of restorative hair care.

Brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, InSTYLE, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, to name a few, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.

Alyona RyvkinaAlyona Ryvkina Hair Sylist

Alyona has always had a passion for earthly beauty. She began her work with hair at 14 years old at her home in Odessa, Ukraine. When she moved to New York City, she assisted in the city's top salons, being trained by leading experts in the industry.

Her calmness and peaceful energy lends itself to attentive, thorough, and thus exceptional salon service. Moreover she is deeply concerned with the environment, and eager to educate others on sustainable practices, which is why she fits in so well at Yarok. Working at Yarok provides Alyona with a platform that combines her vision for aesthetics and a healthy, organic lifestyle.

Aside from her accomplishments in the organic beauty industry, Alona also holds a B.B.A. in Entrepreneurship and Management from Baruch College. Much of her free time is spent volunteering, and she dreams of one day organizing an organic garden that will benefit her local community.

Damian Daffara

Damian Daffara Brand Manager

The Brand Manager at YAROK, Is responsible for the communication, business development and customer service at beauty kitchen. His extensive experience in Sales, Customer Satisfaction and General Administration plays a key role as a liaison between YAROK and their clients to ensure proper lines of communication. Damian is a loyal and a dedicated individual who has a great deal of ambition.

Moreover, his responsibilities at YAROK include developing and implementing a comprehensive strategic marketing strategy to ensure that YAROK is well-regarded as a preferred provider of organic hair products, and to increase sales opportunities. Eager to learn and always ready to face challenges and successfully overcome them.


Jennifer German

Jennifer German Junior Stylist / Customer Service

Jeniffer is from Ecuador where she dives deep into her cultural and has a bubbly personality.

Jeniffer joined the Yarok family almost five years ago. She has been super excited to be assisting Mordechai Alvow and grow with Yarok.

She has learned much about natural ways of styling and coloring, while developing her experience in the hair industry. Specializing in naturally remedied scalp treatments, her fingers will work magic spells over your hair and scalp putting you into a zen trance. She now has devoted clients who book her for single process color and hair cuts.
She also deals with consumer service and scheduling of appointments.