Mordechai Alvow is an editorial stylist and the founder of Yarok Haircare, a budding, botanically-based line of restorative hair care.
Brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, InSTYLE, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, to name a few, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.
Alyona has always had a passion for earthly beauty. She began her work with hair at 14 years old at her home in Odessa, Ukraine. When she moved to New York City, she assisted in the city's top salons, being trained by leading experts in the industry.
Her calmness and peaceful energy lends itself to attentive, thorough, and thus exceptional salon service. Moreover she is deeply concerned with the environment, and eager to educate others on sustainable practices, which is why she fits in so well at Yarok. Working at Yarok provides Alyona with a platform that combines her vision for aesthetics and a healthy, organic lifestyle.
Aside from her accomplishments in the organic beauty industry, Alona also holds a B.B.A. in Entrepreneurship and Management from Baruch College. Much of her free time is spent volunteering, and she dreams of one day organizing an organic garden that will benefit her local community.
Jeniffer joined the Yarok family almost five years ago. She has been super excited to be assisting Mordechai Alvow and grow with Yarok.
She has learned much about natural ways of styling and coloring, while developing her experience in the hair industry. Specializing in naturally remedied scalp treatments, her fingers will work magic spells over your hair and scalp putting you into a zen trance. She now has devoted clients who book her for single process color and hair cuts.
She also deals with consumer service and scheduling of appointments.
The Future is Bright!
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Thank you for your continued love and support! Yarok